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‘Alexa, Google, 23andMe’


‘Alexa, Google, 23andMe’ projects the near future developments of data mining companies such as Cambridge Analytica, facilitated by the seamless interface language affords via Interactive Voice Recog units Alexa, Google Home, et al. The IVR’s draw on Ami Clarke's experience as an adolescent at the ‘Tall Girls Clinic’ Great Ormond street children’s hospital amid new ‘readings’ of her biocode via online DNA analysis: 23andme. As they go off-script following the facebook dialog agents lead, A.I. learns language through negotiation skills, whilst trading in the ultimate data of her biocode. They can be heard contemplating the production of value within a meme economy, amidst future projections of new gradients of measure within the burgeoning techno-capitalist landscape.