DLeb develops within the matrix of a collective science fiction as an experimental writing project through multi-actor/actant input.
It introduces the capacity for an individual to broker their own data, through smart contracts, facilitated via blockchain, and asks what new values, if any, might be attributed as a result.
As such, it introduces the possibility of considering digital citizenship via the blockchain, and the contractual instruments that might accommodate this, with an urgency that attempts to think through these ideas fully enmeshed within the tensions of the libidinal and political economy of today.
DLeb takes it’s name from the situation that a de-Leb (a dead celebrity) - typically enjoys more data choice from beyond the grave - i.e. they have more agency over the deployment of their data: name, image, the very idea of them, and the products that they may be associated with - than those still living.