Unknown Unknowns. Ami Clarke. (text work, 2009).
Quote by Donald Rumsfeld, the former
US Secretary of Defence during a news briefing in the lead up to the Iraq war, in 2002 that betrays itself, in
its seemingly absurd investigation into what might be regarded as the truth. As
a statement essentially designed to put the general public and media off the
scent, it displayed a remarkable lack of self-awareness, as it alludes to the
actual activity of ‘covering up’ the truth, and mention of the ideological
‘unknown knowns’ that structure society itself.
(With a nod to the structure of the Ettore Sottsass room divider, Memphis group, early 1980’s).